Glossary of Terms

Automatic Stock Replenishment (ASR) – This is to reduce the amount of extra books being printed that aren’t needed. The system will automatically reprint a certain number of books when it knows that the stock has gone below a certain level.

Hyphen – The line used to separate words. For example, ice-cream.

En dash – The dash used to denote a time span. For example, 4pm – 6pm.

Em dash – The dash used when there is a sudden break in a sentence.

Bleed – The extra 5mm around the edge of the page/spread used for cut print and for trimming.

Slug – A further 5mm that gives extra room on the document to fit the page better.

Widow – Short line of text, usually one word alone at the end of a paragraph that can disrupt the flow of the text. To be avoided if possible.

Orphan – Single word on the next page. This is when the last word of a sentence overruns from one page and appears on the next. This also disrupts the text flow and should be avoided when possible.

Baseline – The imaginary line on which the letter or number sits.

Ligature – The maximum words per line.

A – Format – Old mass market paperback back size. Now usually for export.

B – Format – Current standard size of paperback used for mass markets in the UK.

Infant letters – The type of font and typeface that is child-friendly. Such lettering is used in picture books so the child can read it easier.

Font – A font is the combination of typeface and other qualities, such as size, pitch, and spacing.

Typeface – The typeface represents one aspect of a font. The two general forms are serif and sans serif.

Typography – Typography is the art and technique of arranging type.

Leading – The space between lines of text.

RGB – Red, Green Blue (associated with digital image use)

CMYK – Cyan, Magenta, Yellow, Black (associated with print image use – better quality).

Superscript – Small lettering or number to the top of the last letter.

Subscript – Small lettering or number at the bottom of the last letter. An example of this is in chemical equations.

Buckram jacket paper – A rough, slightly bumpy surface which is sometimes used on book covers.

Fluro Pantone – Creating a pop effect on a cover.

Matte finish – The standard finish for books. A smooth surface with no shine or gloss.

Foil – A shiny cover that has a metallic shine to it.

Spot UV – When the cover is shiny but does not have a metallic shine.

Gloss – This is a cover finish which is shiny throughout the cover but does not have the same metallic shine as that of a foil print. Usually it is a glossy laminate.

Matte-Laminate – Used to print foil under or over something on a cover.

Emboss – When the lettering on the cover jacket is slightly raised so that it has a bumpy feel.

De-boss – The opposite of emboss, whereby the bumpy feel can be felt on the inside cover.


Cover Design- Series

As the Hunger Games series have all been released, it is common to find them packaged together, in some cases in a box set. This is more appealing to people as they are able to keep them together. The design for the box set I own is a plain black box that has the signature mocking jay symbol on all sides and the title and author name. I feel like the box could have been more eye-catching, with a design that is not as plain.

The books, on the other hand, are in bright blues and oranges that contrast with the box and are much more striking to see. The images on the cover are all very similar, with the colours changing from cover to cover. There are images behind the ‘HG’ symbol on the cover that changes, yet everything else remains the same. I like this as it shows them as part of a set and reflecting each other.

The font for these books is bold and appears to be damaged and worn in some areas, reflecting the theme of the book. There are also splatters and splodges around the text that differs in colour from book to book, which means that they may represent different things. This font and splash concept has been continued inside the book for the chapter numbers and headings for the different parts of the book. I feel this is a nice idea to keep the iconic title font running throughout the book itself.

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Cover Design- Classic Book

The Penguin Modern Classics cover design for A Clockwork Orange is very simple and gives absolutely nothing away in terms of what the novel will be about. It is a glass of milk on a grey background and nothing else. To those who have no idea about the story beforehand, it is an intriguing image that does not relate to the title of the book. After they have finished, they will be able to appreciate the symbolic nature of the glass of milk.

The font is the standard type used on all of the Penguin Modern Classics which means that it can be easily recognisable and trusted for its reliable brand. I think that the colours tie in well on this cover with the white and grey being used in both the font colours and the colours of the image.




Cover Design- Historical Book

The Boy in the Striped Pyjamas cover is simple and yet very powerful in the colours and images that it uses to display what the story is about. The blue stripes across the front of the cover represent the pattern that was on the uniform worn by the prisoners of the concentration camps. The soft shades of the blue contrast the harsh reality of what the pattern represents. However, there is also an image of barbed wire across a few sections of the cover that hints at the true nature of the story. I really like this subtle way of representing the story on the cover that would grab the attention of readers who are unfamiliar with the story.

The font on the front cover looks like typewriter print that is slightly worn, as though fading. I think that this effect also hints at the era the book is set in and is another clue for first time readers.

The inside of the book is clearly laid out with quite large text that does not spread too far across the page, as the novel is intended for young adult readers so the pages should not be too text heavy and easy to follow.


Cover Design- Health Book

Celebrity health books are increasing popular as more people are eager to learn from their favourite stars the best way to be healthy, as they are able to track their diet and exercise regimes on-line and in magazines, seeing the results for themselves.

Cameron Diaz wrote The Body Book as a guide for women to take proper care of their bodies. The cover of the book is a full size picture of Diaz showing off her body, as the image is meant to inspire the women this book is aimed at to look like Diaz if they follow her guide. I think that the problem with this is that at first glance it could be mistaken for an autobiography.

There is a light blue band across the centre of the book with the title and taglines written on in white. This colour does not work well, particularly with the tagline as it is very difficult to see and read because it overlaps onto Diaz’s white vest.

I think that the inside of the book is very basic. It is very text heavy and is broken up occasionally with a picture of Diaz in a generic pose. There could be a lot more images of things that are related to what she is talking about. The text could also be broken up more by having bits in different text boxes or broken up around the page a little bit so readers can refer to different sections more easily.


Cover Design -Graphic Novel

The cover of The Walking Dead mainly consists of the colours red, white and grey. These colours fit perfectly with the theme of the book and also with the genre of the novel. There is nothing subtle about the cover, no hiding away from what the novel is about in any way. Even if people did not know what the series was about, there are zombies taking up the bottom half of the cover that give it away. I think that this is a good idea as it advertises straight away what it is about and therefore will immediately attract the right audience who will be interested in reading a graphic novel about zombies. The two main images on the cover both contrast with each other and are also connected. There are the zombies on the bottom, overlapping across the middle a photo frame with a picture of a family on the inside. This is a representation of the before and after, however the glass on the frame is smashed with blood spots on it and bullet shells, linking the two images together.

The inside of the novel has a number of panels on each side of the page, with the occasional full page or double page spread. The layout of the images within the graphic novels is important to how the story is read, which is really interesting. It is mainly constructed in the mind of the reader who puts their own story to the images taking cues from close ups of characters and imagining what is happening in the gutter between images. This likens the graphic novels to picture books as they are both centred on the images doing most of the work telling the story.

As the spreads are in black and white, the more gory aspects of the story are portrayed using shading, which in a way makes the images more gruesome as every detail is easier to see. The font of the text in the speech bubbles matches that of the font for the title on the cover, but it does not work very well in the speech bubbles as when there is a lot of text it can be a bit difficult and uncomfortable to read.


Cover Design- Travel Guide

It remains a popular idea to buy a travel guide when going on holiday to do some research into the best places to visit, eat, shop and experience. One of the most popular destinations that travel guides are bought for is Florida. Fodor’s Walt Disney World 2016: with Universal & the Best of Orlando guide manages to stand out from others as it offers insight into not only Disney, but other theme parks as well.

However, the cover is quite generic in travel guide style. There is a picture of the Disney Castle on the front, yet the title is not very striking. This book can easily get lost in a sea of similar looking guides.

The inside of the book is much more striking with every page containing clearly laid out text that is well organised and structured. There are also lots of images and maps that help to bring the attractions in the text to life.

I think that the amazing quality of what is inside the book could easily be missed because the cover is not as good as it could be. The font for the title could be more interesting as it is very plain.